Metralla Rosa con Carla Tofano
It is not by chance that Elena Saraceni’s professional abilities show so much depth in diversity. While she was born in Argentina, she grew up in an ecosystem that was diverse and culturally stimulating. Before moving to London in 2010, Elena spent her formative years moving between Punta del Esta in Uruguay, Buenos Aires, Paris and Caracas. In fact it is probably almost entirely because of this continuous process of having to adapt to her family’s dynamics that her idiosyncratic passions are so astonishingly flexible. And perhaps it is also thanks to this divorce from what most of us consider to be the definition of ‘belonging’ that she related so strongly to the many aspects of contemporary art from such an early age.
Elena’s career in the art world began in 2015 as a Fine Art Consultant and Gallery Manager. She quickly went on to become the Digital Gallery Programme Strategist and head of Gallery Liaison at Artsy, a respected online platform dedicated to the sale of Fine Art. And because this involved the coordination of almost 100 galleries around Europe, India and the United States she gained a strategic understanding of the art market and its protocols, which would have otherwise taken years to learn. She was also involved with the London Collective as a curator for Vortic.art and on top of that had the opportunity to develop initiatives of a humanitarian and environmental nature within the global arts scene through organisations such as Parley Collective, which works towards cleaning the oceans and Reprieve Collective, which works towards human rights.
As far as Art Curation goes though, nothing can compare to the success and satisfaction that Elena found in conceiving and developing Female Voices of Latin America, a virtual exhibition that managed to bring together and celebrate the work of more than 150 living female Latin American artists who were represented by over 60 galleries and museums. This ambitious online exhibition was launched on International Women’s Day – March the 8th 2021 – and became the largest collection of this historically underrepresented group in history. Nineteen countries responded to the initiative, and amongst the galleries and museums to take part were the Museum of Modern Art of Bogotá (MAMBO) in Colombia, the Tamayo Museum in Mexico, and the Museum of Contemporary Art and Design (MADC) in Costa Rica, along with leading commercial galleries such as the Luisa Strina Gallery in Brazil, Casas Riegner in Colombia, A Gentil Carioca in Brazil, as well as galleries that work specifically with emerging artists such as Barro in Argentina, Instituto de Visión in Colombia and Proyectos Ultravioleta in Guatemala.
And, thanks in part to the entirely positive response from the press – not only in Latin America but also globally, with publications such as The Financial Times – you will discover, in this episode of Metralla Rosa, why Female Voices of Latin America was all the confirmation Elena needed in order to know that Art and altruistic visions can go hand in hand.
And now, enjoy the interview!
Watch Interview | Listen to Podcast
This interview was recorded on the 23rd of June 2021 and released on the 15th of January 2022
Related Links
Elena Saraceni: Instagram | LinkedIn
Female Voices of Latin America: Website | Financial Times Article
References during the interview
Art Curator 00:46 | Female Voices of Latin America 01:28 | Alexander McQueen 4:47 | Foundation Course 05:48 | Graphic Design 05:55 | Industrial Design 05:57 | Communication Studies 06:45 | Fashion Design 07:20 | Punk Rock 07:26 | Subculture 07:32 | Goth Subculture 07:39 | Punk Subculture 07:40 | Pop Music 07:42 | Internet 08:15 | Graduate Diploma 09:41 | Central Saint Martins 09:42 | Art and Design 10:04 | Textile Design 10:06 | Fine Art 10:10 | Industrial Design 10:11 | Master of Arts (MA) 10:18 | Design Technology 10:20 | Textiles 10:22 | Fashion Industry 10:54 | Curator 11:38 | International Women’s Day 11:45 | Fine Art Consultant 12:22 | Halcyon Galleries 12:37 | Castle Fine Art 12:40 | Printmaking 12:56 | Artsy 14:43 | Gallery Liaison 14:47 | Artnet 14:57 | Art Basel 16:34 | Art Basel Report 2020 16:34 | Art Fairs 16:43 | Digital Strategy 20:02 | Vortic 21:30 | Virtual Reality 21:39 | Carbon Footprint 22:05 | Augmented Reality 22:22 | Extended Reality 22:45 | Project Management 23:06 | Art Basel Hong Kong 23:10 | Oliver Miro 23:50 | Sadie Coles 24:55 | Sid Motion 24:56 | Pilar Corrias 24:57 | Victoria Miro 24:58 | London Collective on Vortic 25:02 | David Zwirner 25:20 | PR Stunt 26:14 | Parley Collective 26:57 | Donald Trump 27:15 | Reprieve Collective 27:32 | Reprieve 27:38 | Guantanamo Bay 27:46 | Post-Traumatic Stress Disorder (PTSD) 28:01 | Destinee Ross-Sutton 29:40 | Kiki Mazzucchelli 29:46 | Nohemí Pérez 32:38 | The Great Women Artists Podcast 32:56 | Tate 33:04 | Yayoi Kusama 33:09 | Lassla Esquivel 33:49 | Leslie Ramos 33:51 | Alessandra Modiano 34:00 | Financial Times Article 39:57 | Frieze Art Fair 43:01 | Open Call 46:44 | Museo de Arte Moderno de Bogotá 47:15 | Museo Tamayo 47:19 | Casa Ma 48:39 | Radical Women: Latin American Art 51:58 | Queer 53:23 | Queer Circle 55:28 | Gemma Rolls-Bentley 55:30 | LGBTQ+ 55:59 | The Museum of Modern Art (MoMA) 59:12 | Anne Umland 59:15 | Interpretation of Art 01:03:41 | Museology 01:03:44 | Tate 01:05:02 | V&A 01:05:03 | Alexander McQueen 01:05:29 | Leda Catunda 01:13:59 | Digital Art 01:16:44 | Performance Art 01:18:07 | Motion Graphics 01:18:28 | 3D Printing 01:18:38
Visit Female Voices of Latin America
All images and videos used during the interview by kind permission of Elena Saraceni.
Production by Carla Tofano & Toby Deveson | Subtitles & translations by Valentina Sarno & Alessandra Greco | Onset artwork: Photography by Toby Deveson & drawing of Carla by Alexandra Veres | Title music written and performed by Maya Petrovna
If you would like to make a donation to Metralla Rosa, please use this PayPal link. Your generosity will help us to continue producing free content and will primarily be used for the creation of English, Spanish & Italian subtitles. Thank you so much.
Il potenziale multiforme di Elena Saraceni non nasce per caso. Anche di origine Argentina, fin dai suoi primi anni di vita Elena si è trovata nella necessità di avere a che fare con un ecosistema tanto eterogeneo, quanto culturalmente stimolante. Effettivamente, prima di stabilirsi a Londra nel 2010, Elena ha trascorso la sua infanzia e la sua adolescenza tra Punta del Este in Uruguay, Buenos Aires, Parigi e Caracas. Effettivamente, forse è dovuto a questa felice circostanza, segnata da continue fasi di adattamento e trasferimento, che i suoi gusti stravaganti siano di una espressività stupefacente. E forse anche grazie a tutte queste rotture con l’illusoria definizione di appartenenza, che ci condiziona per la maggior parte, fin dalla più tenera età Elena entra in sintonia con i molteplici ambiti dell’arte contemporanea.
Ha iniziato la sua carriera nel mondo artistico nel 2015 come Fine Art Consultant e come responsabile degli spazi espositivi delle gallerie. In poco tempo è arrivata ad occuparsi di partnership strategiche e dello sviluppo di programmi online per conto di Artsy – un’importante piattaforma che si occupa della vendita di opere d’arte – ed è diventata responsabile della presenza digitale delle gallerie sul sito. In pratica, oltre a coordinare la gestione virtuale di quasi 100 gallerie in Europa, India e Stati Uniti, ha acquisito una conoscenza strategica dei molteplici aspetti legati al mercato dell’arte e ai suoi protocolli, convenzioni e gestioni politiche dietro le quinte, che altrimenti avrebbe impiegato anni ad apprendere. E’ stata anche coinvolta nell’organizzazione di London Collective fornendo consulenze private a Vortic.art e ha avuto l’opportunità di realizzare iniziative di carattere umanitario ed ecologista all’interno del panorama artistico globale, come Parley Collective, dedicata alla pulizia degli oceani, e Reprieve Collective, per i diritti umani.
Ad ogni modo, nell’ambito della curatela artistica, nessun successo si può paragonare alla soddisfazione che Elena provò nel concepire e organizzare Female Voices of Latin America: una mostra virtuale che riuscì a mettere insieme, e a celebrare, il lavoro di oltre 150 donne artiste viventi del paese, rappresentate da più di 60 gallerie e musei. Questa ambiziosa mostra virtuale è stata inaugurata nel Giorno Internazionale della Donna, l’8 marzo 2021, rivelandosi come la presentazione più vasta di artiste donne latinoamericane della storia, una categoria che tradizionalmente è stata rappresentata molto poco nel mondo dell’arte a livello internazionale. Diciannove paesi hanno risposto alla convocazione di Female Voices of Latin America, e tra le gallerie e i musei che vi hanno partecipato includiamo il Museo di Arte Moderna di Bogotà (MAMBO) in Colombia, il Museo Tamayo in Messico e il Museo di Arte e Disegno Contemporaneo (MADC) in Costa Rica, insieme ai più importanti locali commerciali come la Galeria Luisa Strina in Brasile, Casas Riegner in Colombia, A Gentil Carioca in Brasile, e altre gallerie che lavorano con artisti emergenti come Barro in Argentina, Instituto Visión in Colombia e Proyectos Ultravioleta in Guatemala.
La risposta della stampa è stata decisamente positiva, non solo in America Latina, ma anche da parte di importanti testate giornalistiche internazionali come The Financial Times e, grazie a questo episodio di Metralla Rosa, potrete scoprire perché Female Voices of Latin America è stata per Elena la conferma che l’arte e la visione altruista possono procedere insieme.
E adesso, godetevi l’intervista!
Guarda l’Intervista | Ascolta il Podcast
Questa intervista è stata registrata il 23 giugno 2021 e rilasciata il 15 gennaio 2022
Link correlati
Elena Saraceni: Instagram | LinkedIn
Female Voices of Latin America: Website | Financial Times Article
Riferimenti durante l’intervista
Art Curator 00:46 | Female Voices of Latin America 01:28 | Alexander McQueen 4:47 | Foundation Course 05:48 | Graphic Design 05:55 | Industrial Design 05:57 | Communication Studies 06:45 | Fashion Design 07:20 | Punk Rock 07:26 | Subculture 07:32 | Goth Subculture 07:39 | Punk Subculture 07:40 | Pop Music 07:42 | Internet 08:15 | Graduate Diploma 09:41 | Central Saint Martins 09:42 | Art and Design 10:04 | Textile Design 10:06 | Fine Art 10:10 | Industrial Design 10:11 | Master of Arts (MA) 10:18 | Design Technology 10:20 | Textiles 10:22 | Fashion Industry 10:54 | Curator 11:38 | International Women’s Day 11:45 | Fine Art Consultant 12:22 | Halcyon Galleries 12:37 | Castle Fine Art 12:40 | Printmaking 12:56 | Artsy 14:43 | Gallery Liaison 14:47 | Artnet 14:57 | Art Basel 16:34 | Art Basel Report 2020 16:34 | Art Fairs 16:43 | Digital Strategy 20:02 | Vortic 21:30 | Virtual Reality 21:39 | Carbon Footprint 22:05 | Augmented Reality 22:22 | Extended Reality 22:45 | Project Management 23:06 | Art Basel Hong Kong 23:10 | Oliver Miro 23:50 | Sadie Coles 24:55 | Sid Motion 24:56 | Pilar Corrias 24:57 | Victoria Miro 24:58 | London Collective on Vortic 25:02 | David Zwirner 25:20 | PR Stunt 26:14 | Parley Collective 26:57 | Donald Trump 27:15 | Reprieve Collective 27:32 | Reprieve 27:38 | Guantanamo Bay 27:46 | Post-Traumatic Stress Disorder (PTSD) 28:01 | Destinee Ross-Sutton 29:40 | Kiki Mazzucchelli 29:46 | Nohemí Pérez 32:38 | The Great Women Artists Podcast 32:56 | Tate 33:04 | Yayoi Kusama 33:09 | Lassla Esquivel 33:49 | Leslie Ramos 33:51 | Alessandra Modiano 34:00 | Financial Times Article 39:57 | Frieze Art Fair 43:01 | Open Call 46:44 | Museo de Arte Moderno de Bogotá 47:15 | Museo Tamayo 47:19 | Casa Ma 48:39 | Radical Women: Latin American Art 51:58 | Queer 53:23 | Queer Circle 55:28 | Gemma Rolls-Bentley 55:30 | LGBTQ+ 55:59 | The Museum of Modern Art (MoMA) 59:12 | Anne Umland 59:15 | Interpretation of Art 01:03:41 | Museology 01:03:44 | Tate 01:05:02 | V&A 01:05:03 | Alexander McQueen 01:05:29 | Leda Catunda 01:13:59 | Digital Art 01:16:44 | Performance Art 01:18:07 | Motion Graphics 01:18:28 | 3D Printing 01:18:38
Visit Female Voices of Latin America
All images and videos used during the interview by kind permission of Elena Saraceni.
Produzione di Carla Tofano e Toby Deveson | Sottotitoli e traduzioni da Valentina Sarno & Alessandra Greco | Arte sul set: Fotografia di Toby Deveson e disegno di Carla di Alexandra Veres | Musica scritto ed eseguito da: Maya Petrovna
Se desideri fare una donazione a Metralla Rosa, utilizza questo link di PayPal. La tua generosità verrà usata principalmente per la creazione di sottotitoli in inglese, spagnolo e italiano e ci aiuterà a continuare la produzione di contenuto gratuito. Grazie mille.
La potencialidad multifacética de Elena Saraceni no es azarosa. Aunque nació en Argentina, desde muy temprana edad Elena se vió en la nacesidad de lidiar con un ecosistema tan variopinto, como culturalmente estimulante. De hecho, antes de residenciarse en Londres en 2010, Elena transcurrió su niñez y su adolescencia entre Punta del Esta en Uruguay, Buenos Aires, Paris y Caracas. De hecho, quizás se deba a esta feliz circunstancia marcada por continuos procesos de adaptación y dezplazamiento, que sus apegos idiosincráticos sean de una plasticidad asombrosa. Y quizás también gracias a todos estas fracturas con la ilusoria definición de pertenencia que a la mayoría nos condiciona, desde muy temprana edad Elena resuena vocacionalmente con las múltiples esferas del arte contemporáneo.
Comenzó su carrera en el mundo del arte en el 2015 como Fine Art Consultant y como gerente de espacios de galería. Rápidamente pasó a ocuparse de las alianzas estratégicas y del desarrollo de programas online en Artsy – una importante plataforma dedicada a la venta de arte – y estuvo a cargo del desarrollo de la presencia digital de galerías en dicha plataforma. De hecho, tras coordinar el manejo virtual de casi 100 galerías en Europa, India y Estados Unidos, obtuvo una comprensión estratégica de los múltiples aspectos vinculados con el mercado del arte y sus protocolos, convenciones, y manejos políticos tras bastidores, que de otro modo le habría tomado años adquirir. También estuvo involucrada en London Collective brindando asistencias curatoriales privadas a Vortic.art y tuvo la oportunidad de desarrollar iniciativas de naturaleza humanitaria y ecologista dentro de la escena del arte global, como Parley Collective, por la limpieza de los océanos, y Reprieve Colective, por los derechos humanos.
Sin embargo, en materia de curaduría de arte, ningún acierto puede compararse con la satisfacción que para Elena significó concebir y desarrollar Female voices of Latin America: una exhibición virtual que logró convocar, y celebrar, el trabajo de más de 150 mujeres artistas vivas en la región, representadas por más de 60 galerías y museos. Esta ambiciosa exhibición virtual fue inaugurada el Día Internacional de la Mujer, el 8 de marzo del 2021, resultando ser la presentación más grande de artistas femeninas latinoamericanas en la historia, un grupo que tradicionalmente ha estado sub representado en el mundo del arte a nivel internacional. Diecinueve países respondieron a la convocatoria de Female Voices of Latin America, y entre las galerías y museos que participaron se incluyeron el Museo de Arte Moderno de Bogotá (MAMBO) en Colombia, el Museo Tamayo en México y el Museo de Arte y Diseño Contemporáneo (MADC) en Costa Rica, junto con espacios comerciales líderes como la Galería Luisa Strina en Brasil, Casas Riegner en Colombia, A Gentil Carioca en Brasil, y galerías que trabajan con artistas emergentes como Barro en Argentina, Instituto de Visión en Colombia y Proyectos Ultravioleta en Guatemala.
La respuesta de la prensa fue decididamente positiva no solo en Latinoamérica si no también desde importantes tribunas de cobertura informativa internacional como The Financial Times y, gracias a este episodio de Metralla Rosa, descubrirás porque Female Voices of Latin America ha sido para Elena la confirmación de que el arte y las visiones altruistas pueden ir de la mano.
¡Y ahora, disfruten la entrevista!
Ve la Entrevista | Escucha el Podcast
Esta entrevista se grabó el 23 de junio de 2021 y publicada el 15 de enero de 2022
Enlaces relacionados
Elena Saraceni: Instagram | LinkedIn
Female Voices of Latin America: Website | Financial Times Article
Menciones durante la entrevista
Art Curator 00:46 | Female Voices of Latin America 01:28 | Alexander McQueen 4:47 | Foundation Course 05:48 | Graphic Design 05:55 | Industrial Design 05:57 | Communication Studies 06:45 | Fashion Design 07:20 | Punk Rock 07:26 | Subculture 07:32 | Goth Subculture 07:39 | Punk Subculture 07:40 | Pop Music 07:42 | Internet 08:15 | Graduate Diploma 09:41 | Central Saint Martins 09:42 | Art and Design 10:04 | Textile Design 10:06 | Fine Art 10:10 | Industrial Design 10:11 | Master of Arts (MA) 10:18 | Design Technology 10:20 | Textiles 10:22 | Fashion Industry 10:54 | Curator 11:38 | International Women’s Day 11:45 | Fine Art Consultant 12:22 | Halcyon Galleries 12:37 | Castle Fine Art 12:40 | Printmaking 12:56 | Artsy 14:43 | Gallery Liaison 14:47 | Artnet 14:57 | Art Basel 16:34 | Art Basel Report 2020 16:34 | Art Fairs 16:43 | Digital Strategy 20:02 | Vortic 21:30 | Virtual Reality 21:39 | Carbon Footprint 22:05 | Augmented Reality 22:22 | Extended Reality 22:45 | Project Management 23:06 | Art Basel Hong Kong 23:10 | Oliver Miro 23:50 | Sadie Coles 24:55 | Sid Motion 24:56 | Pilar Corrias 24:57 | Victoria Miro 24:58 | London Collective on Vortic 25:02 | David Zwirner 25:20 | PR Stunt 26:14 | Parley Collective 26:57 | Donald Trump 27:15 | Reprieve Collective 27:32 | Reprieve 27:38 | Guantanamo Bay 27:46 | Post-Traumatic Stress Disorder (PTSD) 28:01 | Destinee Ross-Sutton 29:40 | Kiki Mazzucchelli 29:46 | Nohemí Pérez 32:38 | The Great Women Artists Podcast 32:56 | Tate 33:04 | Yayoi Kusama 33:09 | Lassla Esquivel 33:49 | Leslie Ramos 33:51 | Alessandra Modiano 34:00 | Financial Times Article 39:57 | Frieze Art Fair 43:01 | Open Call 46:44 | Museo de Arte Moderno de Bogotá 47:15 | Museo Tamayo 47:19 | Casa Ma 48:39 | Radical Women: Latin American Art 51:58 | Queer 53:23 | Queer Circle 55:28 | Gemma Rolls-Bentley 55:30 | LGBTQ+ 55:59 | The Museum of Modern Art (MoMA) 59:12 | Anne Umland 59:15 | Interpretation of Art 01:03:41 | Museology 01:03:44 | Tate 01:05:02 | V&A 01:05:03 | Alexander McQueen 01:05:29 | Leda Catunda 01:13:59 | Digital Art 01:16:44 | Performance Art 01:18:07 | Motion Graphics 01:18:28 | 3D Printing 01:18:38
Visit Female Voices of Latin America
All images and videos used during the interview by kind permission of Elena Saraceni.
Producción por Carla Tofano & Toby Deveson | Subtítulos y traducciones por Valentina Sarno y Alessandra Greco | Arte en el set: Fotografía por Toby Deveson y dibujo de Carla por Alexandra Veres | Música por: Maya Petrovna
Si deseas hacer una donación a Metralla Rosa, utiliza este enlace de PayPal. Tu generosidad nos ayudará a continuar produciendo contenido gratuito y lo recaudado se utilizará principalmente para la creación de subtítulos en inglés, español e italiano. Muchas gracias.
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