Metralla Rosa con Carla Tofano

con Gorka Cortázar

Digital Artist | Programmer

 

It is no secret that, in recent years, the world of the arts has been moving with an increased determination away from traditional settings and towards more virtual worlds. Musicians, actors, dancers, performers, poets, writers and visual artists have begun to explore the infinite potential of global digital communications, knowing that they offer new and expressive dynamics, new languages, new meeting places and countless new and fascinating questions. For this – and for many other reasons – it was essential to us to welcome 2021 in with a luxurious digital artist, who can shed a light on those things that we are still not seeing as clearly as we should. Gorka Cortázar, our guest for this episode of Metralla Rosa, is an expert in bringing to life ideas that are seemingly impossible at first glance. He is a pragmatic and visionary artist in equal measure, capable of stepping outside the box in order to create ingenious digital solutions that help dreams come true.

Accustomed to working in a team and taking on large-scale international projects, Gorka has recently begun concentrating on creating both public and private spaces in which he alters people’s perception of reality, thanks to the magical effect that lighting can have on these spaces. We all know that reality is nothing more than an accumulation of preconditioned ways of perceiving and, if we use this as a starting point, we can see that all those alterations to reality that are allowing us to expand the frontiers of our senses are not only absolutely legitimate, they are also helping us develop towards a level of consciousness that is hopefully patiently waiting for every one of us, just around the corner.

Gorka is an artist who strives to create real and virtual spaces in which reality can meet the virtual, creating a consistent yet conceptually defiant narrative. An artist who, despite having many years of experience in bringing large scale architectural projects and collaborations to life has, in 2020 – in the midst of a pandemic, during which all production companies have been in recession mode – decided to strive towards the conquest of new markets, with the creation of two ambitious new initiatives for digital expansion and research: Protean Powerhouse and Tecné Collective.

We can all agree that Digital Art is, in essence conceptual, universal, progressive and futuristic, however, if ‘the medium is the message’, as the communications theorist Marshall McLuhan said, how will the approaching technological progress affect the way in which we see ourselves and the way in which we tell our stories?

The role of digital art is not to question the possible, but to challenge the impossible – that is why we invite you to come and enjoy this conversation with Gorka Cortázar, an artist you should not let out of your sight if the future of the arts and communication intrigues you.

And now, enjoy the interview!


Watch Interview | Listen to Podcast
This interview was recorded on the 13th of January 2021 and released on the 1st of February 2021


Further Information:

Related Links
Gorka Cortázar: Instagram | LinkedIn | Twitter
Protean Powerhouse: Website | Instagram | Facebook
Tecné Collective: Website | Vimeo | Instagram | Facebook
Other: Klang! | Lighting Design Collective | Unstatic

References during the interview
Digital Artist 00:47 | Sociologist 00:48 | Programmer 00:50 | Entrepreneur 00:52 | Technology 00:58 | Protean Powerhouse 02:22 | Tecné Collective 02:24 | Rodrigo Arcaya 04:14 | UnStatic 04:38 | Creative Industries 06:07 | Start Up 06:25 | Picasso 09:42 | Cosme Cortázar 10:40 | Grupo Rajatabla 10:41 | Journalism 11:12 | Andrés Bello Catholic University 11:20 | Internet 11:37 | VIARTE (Andrés Bello Catholic University competition) | Sonoclips 12:01 | MTV 12:06 | el Ucabista 12:36 | Flash 13:08 | Merlin 13:27 | Warner TV 13:38 | E!: Entertainment Television 13:43 | Caracas 13:46 | Hi-ReS! 14:11 | Requiem for a Dream 14:13 | Streaming 14:27 | Gossip Girl 14:31 | iPhone 14:33 | Steve Jobs 14:37 | Adobe 14:42 | Adobe Premiere Pro 14:45 | Circuit Board 15:29 | Open Source 15:32 | (Computer) Code 16:01 | Spotify 16:25 | Madonna 16:26 | Patafunk 16:40 | Telefónica 17:03 | Medialab-Prado 17:20 | Red Bull Music Academy (Madrid) 18:07| Fukushima Daiichi nuclear disaster 18:18 | Beat Music Awards Barcelona 18:24 | Palacio de Cibeles 18:40 | Wyz Borrero 18:49 | Lighting Design Collective 19:14 | Tapio Rosenius 19:24 | World Design CapitalHelsinki 19:56 | Chat Rooms 21:46 | Telnet 21:47 | Rave Culture 22:21 | Full Immersion & Virtual Reality 23:05 | Holography 23:21 | St. Vincent 23:57 | Valeria Prada 26:47 | Sex Toys 27:58 | Lovense 28:10 | Teledildonics 28:22 | Zoom 29:18 | Digital scent technology 31:09 | Zara 31:23 | Mango 31:24 | Haptics 31:58 | Text Messaging 33:25 | Emojis 34:26 | National Autism Awareness Month 38:12 | Ford 38:15 | Autism 38:35 | Video Mapping 38:58 | Asperger Syndrome 39:18 | Evoked Potential (Potencial Evocado) 39:20 | iPad 40:38 | Digital Billboard 42:21 | Oxford Circus (Piccadilly Circus) 42:24 | Times Square 42:25 | Sheraton, Cairo 42:45 | Procedural Generation (generating randomness) 47:21 | Fibonacci Number (shapes of shells) 47:49 | Effects of lighting on moods and emotions 49:25 | Lighting Designers 51:06 | Data visualisation 52:21 | Fitbit 56:15 | Facebook & Cambridge Analytica Data Scandal 56:48 | Speakers’ Corner 58:28 | The Matrix 01:02:07


Photographs:


Gorka as a baby | Cosme Cortázar



Red Bull Music Academy: Color in Sound | Beck’s Saphire, Miami


Tecné Collective:


Tanakh Mining, Madrid | Dance Performance by Natasha Tsakos | Dusthead | Nana Cadavieco | SP Reflections: Sao Paulo Festival VivaCidade | Finalising Silo 468 | Hyperoptiks video mapping: Documentary | Travesía por los estados de la palabra: Documental |


…in collaboration with Klang!:


Red Bull Music Academy: Color in Sound | Hyperoptiks video mapping | Same World, Different Realities: Autism Awareness Month |


…in collaboration with Lighting Design Collective:

Ethereal Geometries for Premiumfest, Bilbao | Silo 468 – The Movie | Anonymous | Sheraton Cairo Media Facade


…in collaboration with Lighting Design Collective & UnStatic:

Algorithmic Media Façade, Madrid | Data is Beautiful


All images and videos used during the interview by kind permission of Gorka Cortázar. Follow link within embedded Videos on this page for all other information.


Interview Credits:

Production by Carla Tofano & Toby Deveson | Subtitles & translations by Valentina Sarno & Alessandra Greco | Onset artwork: Photography by Toby Deveson & drawing of Carla by Alexandra Veres | Title music written and performed by Maya Petrovna | Additional cameras & Sound kindly supplied by Jim Shannon & Murray Stewart


If you would like to make a donation to Metralla Rosa, please use this PayPal link. Your generosity will help us to continue producing free content and will primarily be used for the creation of English, Spanish & Italian subtitles. Thank you so much.

www.paypal.me/metrallarosa

Artista Digitale | Programmatore

 

Non è un segreto per nessuno che negli ultimi anni il mondo dell’arte si stia spostando con maggiore determinazione dagli scenari tradizionali agli strumenti digitali. Musicisti, attori, ballerine, performers, poeti, scrittori e artisti visivi, hanno iniziato a esplorare l’immensa potenzialità della comunicazione digitale globale con la consapevolezza che quest’ultima offre nuove dinamiche espressive, nuovi linguaggi, nuovi luoghi d’incontro e un numero infinito di affascinanti nuovi interrogativi. Per questa e molte altre ragioni, ci è sembrato importantissimo dare il benvenuto al 2021 con un artista digitale di prestigio in grado di spiegarci delle cose che ancora non ci sono chiare su questo argomento. Gorka Cortázar, il nostro ospite in questa edizione di Metralla Rosa, è un esperto nella realizzazione di idee a prima vista impossibili. Un artista pragmatico e visionario allo stesso tempo, e capace di uscire dagli schemi per creare ingegnose soluzioni digitali che materializzano sogni.

Abituato a lavorare in team e a farsi carico di progetti internazionali su vasta scala, negli ultimi anni Gorka si è specializzato in interventi su spazi pubblici e privati dove la gente si ritrova con la percezione della realtà alterata grazie all’effetto magico ottenuto dall’illuminazione sugli ambienti condivisi. Sappiamo tutti che la realtà altro non è che un insieme di condizionamenti della percezione, e, partendo da questa premessa, tutte le alterazioni dell’esperienza che ci permettono di allargare le frontiere dei nostri sensi non soltanto sono assolutamente legittime, ma possono anche aiutarci a sviluppare quel livello di coscienza che ci aspetta tutti, pazientemente, in qualche luogo del futuro prossimo.

Gorka è un artista che propone la compresenza di spazi reali e virtuali, dove il reale e il virtuale si incontrano, creando un discorso narrativo coerente e concettualmente trasgressivo. Un artista che, pur avendo anni di esperienza nella realizzazione di collaborazioni e di interventi in progetti architettonici di grande rilievo, nel 2020, in piena pandemia, quando quasi tutte le case di produzione di eventi si trovavano in recessione, ha deciso di lanciarsi alla conquista di nuovi mercati attraverso la creazione di due ambiziose iniziative di sperimentazione e di espansione del digitale: la Protean Powerhouse e la Tecné Collective.

Penso che tutti possiamo essere d’accordo sul fatto che l’Arte Digitale sia fondamentalmente concettuale, universale, innovatrice e avveniristica; e allora, se ‘il medium è il messaggio’, come diceva il teorico della comunicazione Marshall McLuhan, in che modo il progresso tecnologico che avanza condizionerà la maniera in cui vediamo noi stessi e raccontiamo le nostre storie?

Il compito dell’arte digitale non è quello di mettere in discussione il possibile, bensì quello di sfidare l’impossibile, perciò vi invitiamo a godervi questa conversazione con Gorka Cortázar, un artista che non dovete trascurare se il futuro dell’arte e della comunicazione vi interessa e vi incuriosisce.

E adesso, godetevi l’intervista!


Guarda l’Intervista | Ascolta il Podcast
Questa intervista è stata registrata il 13 gennaio 2021 e rilasciata il 1 febbraio 2021


Ulteriori informazioni:

Link correlati
Gorka Cortázar: Instagram | LinkedIn | Twitter
Protean Powerhouse: Website | Instagram | Facebook
Tecné Collective: Website | Vimeo | Instagram | Facebook
Other: Klang! | Lighting Design Collective | Unstatic

Riferimenti durante l’intervista
Digital Artist 00:47 | Sociologist 00:48 | Programmer 00:50 | Entrepreneur 00:52 | Technology 00:58 | Protean Powerhouse 02:22 | Tecné Collective 02:24 | Rodrigo Arcaya 04:14 | UnStatic 04:38 | Creative Industries 06:07 | Start Up 06:25 | Picasso 09:42 | Cosme Cortázar 10:40 | Grupo Rajatabla 10:41 | Journalism 11:12 | Andrés Bello Catholic University 11:20 | Internet 11:37 | VIARTE (Andrés Bello Catholic University competition) | Sonoclips 12:01 | MTV 12:06 | el Ucabista 12:36 | Flash 13:08 | Merlin 13:27 | Warner TV 13:38 | E!: Entertainment Television 13:43 | Caracas 13:46 | Hi-ReS! 14:11 | Requiem for a Dream 14:13 | Streaming 14:27 | Gossip Girl 14:31 | iPhone 14:33 | Steve Jobs 14:37 | Adobe 14:42 | Adobe Premiere Pro 14:45 | Circuit Board 15:29 | Open Source 15:32 | (Computer) Code 16:01 | Spotify 16:25 | Madonna 16:26 | Patafunk 16:40 | Telefónica 17:03 | Medialab-Prado 17:20 | Red Bull Music Academy (Madrid) 18:07| Fukushima Daiichi nuclear disaster 18:18 | Beat Music Awards Barcelona 18:24 | Palacio de Cibeles 18:40 | Wyz Borrero 18:49 | Lighting Design Collective 19:14 | Tapio Rosenius 19:24 | World Design CapitalHelsinki 19:56 | Chat Rooms 21:46 | Telnet 21:47 | Rave Culture 22:21 | Full Immersion & Virtual Reality 23:05 | Holography 23:21 | St. Vincent 23:57 | Valeria Prada 26:47 | Sex Toys 27:58 | Lovense 28:10 | Teledildonics 28:22 | Zoom 29:18 | Digital scent technology 31:09 | Zara 31:23 | Mango 31:24 | Haptics 31:58 | Text Messaging 33:25 | Emojis 34:26 | National Autism Awareness Month 38:12 | Ford 38:15 | Autism 38:35 | Video Mapping 38:58 | Asperger Syndrome 39:18 | Evoked Potential (Potencial Evocado) 39:20 | iPad 40:38 | Digital Billboard 42:21 | Oxford Circus (Piccadilly Circus) 42:24 | Times Square 42:25 | Sheraton, Cairo 42:45 | Procedural Generation (generating randomness) 47:21 | Fibonacci Number (shapes of shells) 47:49 | Effects of lighting on moods and emotions 49:25 | Lighting Designers 51:06 | Data visualisation 52:21 | Fitbit 56:15 | Facebook & Cambridge Analytica Data Scandal 56:48 | Speakers’ Corner 58:28 | The Matrix 01:02:07


Photographs:


Gorka as a baby | Cosme Cortázar



Red Bull Music Academy: Color in Sound | Beck’s Saphire, Miami


Tecné Collective:


Tanakh Mining, Madrid | Dance Performance by Natasha Tsakos | Dusthead | Nana Cadavieco | SP Reflections: Sao Paulo Festival VivaCidade | Finalising Silo 468 | Hyperoptiks video mapping: Documentary | Travesía por los estados de la palabra: Documental |


…in collaboration with Klang!:


Red Bull Music Academy: Color in Sound | Hyperoptiks video mapping | Same World, Different Realities: Autism Awareness Month |


…in collaboration with Lighting Design Collective:

Ethereal Geometries for Premiumfest, Bilbao | Silo 468 – The Movie | Anonymous | Sheraton Cairo Media Facade


…in collaboration with Lighting Design Collective & UnStatic:

Algorithmic Media Façade, Madrid | Data is Beautiful


All images and videos used during the interview by kind permission of Gorka Cortázar. Follow link within embedded Videos on this page for all other information.


Crediti dell’intervista:

Produzione di Carla Tofano e Toby Deveson | Sottotitoli e traduzioni da Valentina Sarno & Alessandra Greco | Arte sul set: Fotografia di Toby Deveson e disegno di Carla di Alexandra Veres | Musica scritto ed eseguito da: Maya Petrovna | Telecamere e Audio gentilmente fornite da Jim Shannon & Murray Stewart


Se desideri fare una donazione a Metralla Rosa, utilizza questo link di PayPal. La tua generosità verrà usata principalmente per la creazione di sottotitoli in inglese, spagnolo e italiano e ci aiuterà a continuare la produzione di contenuto gratuito. Grazie mille.

www.paypal.me/metrallarosa

Artista Digital | Programador

 

Para nadie es un secreto que el mundo de las artes se ha estado movilizando con mayor determinación de los escenarios tradicionales a los virtuales en los últimos años. Músicos, actores, bailarines, performers, poetas, escritores y artistas plásticos, han comenzado a explorar la infinita potencialidad de la comunicación digital global comprendiendo que esta ofrece nuevas dinámicas expresivas, nuevos lenguajes, nuevos lugares de encuentro y un sin fin de fascinantes nuevas interrogantes. Por esta y muchas otras razones, se hacia primordial darle la bienvenida al 2021 con un artista digital de lujo que pudiera iluminar cosas que aun no vemos claras en este sentido. Gorka Cortázar, nuestro invitado en esta edición de Metralla Rosa, es un experto en la consolidación de visiones a simple vista imposibles. Un artista pragmático y visionario en idéntica medida, y capaz de salirse de la caja para crear ingeniosas soluciones digitales que materializan sueños.

Acostumbrado a trabajar en equipo y a asumir proyectos internacionales de gran escala, Gorka se ha especializado en los últimos años en la intervención de espacios públicos y privados en los que la gente ve alterada su percepción de la realidad gracias al efecto mágico que la iluminación tiene sobre los ambientes compartidos. Todos sabemos que la realidad no es otra cosa que un cúmulo de condicionamientos de la percepción, y partiendo de esta premisa todas las alteraciones de la experiencia que nos permiten expandir las fronteras de lo sensorial no sólo son absolutamente legítimas, sino que además pueden ayudarnos a desarrollar el nivel de conciencia que pacientemente espera por todos en algún lugar del futuro cercano.

Gorka es un artista que propone la intervención de espacios reales y virtuales en los que lo real y lo virtual se encuentran, creando un discurso narrativo consistente y conceptualmente transgresor. Un artista que si bien tiene años de experiencia en la materialización de colaboraciones e intervenciones de proyectos arquitectónicos de gran envergadura, en el 2020, en plena pandemia, cuando todas las compañías productoras de eventos estaban en modo recesión, decidió lanzarse a la conquista de nuevos mercados con la creación de dos ambiciosas iniciativas de investigación y expansion de lo digital: Protean Powerhouse y Tecné Collective.

Todos podríamos coincidir en que el Arte Digital es esencialmente conceptual, universal, progresista y futurista, ahora bien, si ‘el medio es el mensaje’, como decía el teórico de la comunicación Marshall McLuhan, ¿Cómo el progreso tecnológico que se avecina afectará el modo en el que nos vemos a nosotros mismos y el modo en el que contamos nuestras historias?

El papel del arte digital no es cuestionarse lo posible sino desafiar lo imposible, por eso te invitamos a disfrutar esta conversación con Gorka Cortázar, un artista que no debes perder de vista si el futuro de las artes y las comunicaciones te intriga y te concierne.

¡Y ahora, disfruten la entrevista!


Ve la Entrevista | Escucha el Podcast
Esta entrevista se grabó el 13 de enero de 2021 y publicada el 1 de febrero de 2021


Más información:

Enlaces relacionados
Gorka Cortázar: Instagram | LinkedIn | Twitter
Protean Powerhouse: Website | Instagram | Facebook
Tecné Collective: Website | Vimeo | Instagram | Facebook
Other: Klang! | Lighting Design Collective | Unstatic

Menciones durante la entrevista
Digital Artist 00:47 | Sociologist 00:48 | Programmer 00:50 | Entrepreneur 00:52 | Technology 00:58 | Protean Powerhouse 02:22 | Tecné Collective 02:24 | Rodrigo Arcaya 04:14 | UnStatic 04:38 | Creative Industries 06:07 | Start Up 06:25 | Picasso 09:42 | Cosme Cortázar 10:40 | Grupo Rajatabla 10:41 | Journalism 11:12 | Andrés Bello Catholic University 11:20 | Internet 11:37 | VIARTE (Andrés Bello Catholic University competition) | Sonoclips 12:01 | MTV 12:06 | el Ucabista 12:36 | Flash 13:08 | Merlin 13:27 | Warner TV 13:38 | E!: Entertainment Television 13:43 | Caracas 13:46 | Hi-ReS! 14:11 | Requiem for a Dream 14:13 | Streaming 14:27 | Gossip Girl 14:31 | iPhone 14:33 | Steve Jobs 14:37 | Adobe 14:42 | Adobe Premiere Pro 14:45 | Circuit Board 15:29 | Open Source 15:32 | (Computer) Code 16:01 | Spotify 16:25 | Madonna 16:26 | Patafunk 16:40 | Telefónica 17:03 | Medialab-Prado 17:20 | Red Bull Music Academy (Madrid) 18:07| Fukushima Daiichi nuclear disaster 18:18 | Beat Music Awards Barcelona 18:24 | Palacio de Cibeles 18:40 | Wyz Borrero 18:49 | Lighting Design Collective 19:14 | Tapio Rosenius 19:24 | World Design CapitalHelsinki 19:56 | Chat Rooms 21:46 | Telnet 21:47 | Rave Culture 22:21 | Full Immersion & Virtual Reality 23:05 | Holography 23:21 | St. Vincent 23:57 | Valeria Prada 26:47 | Sex Toys 27:58 | Lovense 28:10 | Teledildonics 28:22 | Zoom 29:18 | Digital scent technology 31:09 | Zara 31:23 | Mango 31:24 | Haptics 31:58 | Text Messaging 33:25 | Emojis 34:26 | National Autism Awareness Month 38:12 | Ford 38:15 | Autism 38:35 | Video Mapping 38:58 | Asperger Syndrome 39:18 | Evoked Potential (Potencial Evocado) 39:20 | iPad 40:38 | Digital Billboard 42:21 | Oxford Circus (Piccadilly Circus) 42:24 | Times Square 42:25 | Sheraton, Cairo 42:45 | Procedural Generation (generating randomness) 47:21 | Fibonacci Number (shapes of shells) 47:49 | Effects of lighting on moods and emotions 49:25 | Lighting Designers 51:06 | Data visualisation 52:21 | Fitbit 56:15 | Facebook & Cambridge Analytica Data Scandal 56:48 | Speakers’ Corner 58:28 | The Matrix 01:02:07


Photographs:


Gorka as a baby | Cosme Cortázar



Red Bull Music Academy: Color in Sound | Beck’s Saphire, Miami


Tecné Collective:


Tanakh Mining, Madrid | Dance Performance by Natasha Tsakos | Dusthead | Nana Cadavieco | SP Reflections: Sao Paulo Festival VivaCidade | Finalising Silo 468 | Hyperoptiks video mapping: Documentary | Travesía por los estados de la palabra: Documental |


…in collaboration with Klang!:


Red Bull Music Academy: Color in Sound | Hyperoptiks video mapping | Same World, Different Realities: Autism Awareness Month |


…in collaboration with Lighting Design Collective:

Ethereal Geometries for Premiumfest, Bilbao | Silo 468 – The Movie | Anonymous | Sheraton Cairo Media Facade


…in collaboration with Lighting Design Collective & UnStatic:

Algorithmic Media Façade, Madrid | Data is Beautiful


All images and videos used during the interview by kind permission of Gorka Cortázar. Follow link within embedded Videos on this page for all other information.


Créditos de la entrevista:

Producción por Carla Tofano & Toby Deveson | Subtítulos y traducciones por Valentina Sarno y Alessandra Greco | Arte en el set: Fotografía por Toby Deveson y dibujo de Carla por Alexandra Veres | Música por: Maya Petrovna | Cámaras y Sonido cortesía de Jim Shannon & Murray Stewart


Si deseas hacer una donación a Metralla Rosa, utiliza este enlace de PayPal. Tu generosidad nos ayudará a continuar produciendo contenido gratuito y lo recaudado se utilizará principalmente para la creación de subtítulos en inglés, español e italiano. Muchas gracias.

www.paypal.me/metrallarosa


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